The issue of uncertainty in fertilizer application directly relates to Yara's mission by highlighting the critical need for knowledge and guidance in agriculture. By providing farmers with accurate information and innovative solutions, the Fertiliser Calculator aims to empower them to make informed decisions that optimize crop yields and protect the environment. This alignment underscores Yara's commitment to sustainable farming practices and its vision of a world where agriculture meets the needs of a growing global population while safeguarding the planet's resources for future generations.
The demand for food is expected to increase by 70% by 2050. This places immense pressure on farmers to maximize crop yields efficiently.
Fertilizer is a crucial component of modern agriculture, with over 185 million tons of nutrients applied to farms annually, according to UN Agency FAO.
Due to inefficient fertilizer use, farmers achieve only 30-40% of their potential crop yields. This inefficiency has economic and environmental implications.
Studies show that proper fertilizer management can increase crop yields by 20% or more, benefiting both farmers and global food security.
I'm still working on this case study. However, I am more than happy to share more details in an interview if needed. Or you can check FarmCare app.